Knetic: The Start of a New Journey for Brightgrey Retail

After months of hard work, we are delighted to announce that Brightgrey Retail has a brand-new name, Knetic.

Over the past five years, Brightgrey Retail has become a key player in the online automotive aftermarket with thousands of happy customers worldwide. But, with our ever-expanding retail portfolio and launch of our OEM and Platform services, we started to feel it was time for a change to accelerate that growth.

When we first discussed the idea of a rebrand, we knew we wanted our new name to capture the energy, passion and agility that fuel our business. Our data-driven approach, commitment to our customers and automotive expertise were all to remain at the core of the business, but we wanted to operate under a brand that better reflected our values and where we are heading. It was on this note that Knetic was born.

Alongside our new name, we have revamped our website, updated our logo and created a new jobs board. We’re also moving to brand-new premises later this year, which will in turn create more jobs and triple our warehousing capacity.

Here at Knetic, we believe that if we’re not moving forward, we’re falling behind – our new brand encapsulates this very philosophy and we look forward to you joining us on the next stage of our journey.

If you have any questions about our new brand, please don’t hesitate to get in touch.